Strategic Plan

Introduction Instagram is a service that is quintessential to all companies and individuals in the globe. It offers its users online photo-sharing and social networking services, such that they can take photographs and apply digital filters to them (Tutaj Reijmersdal 7-15). Thereafter, they can share these pictures with their friends and colleagues in other social media sites like Twitter and Facebook.Advertising We will write a custom proposal sample on Strategic Plan – Social Media in Women and Child Hospital specifically for you for only $16.05 $11/page Learn More Our Women and Child Hospital plans to open an account in instagram in a bid to let people know about the activities of the hospital, its scholarship program, events as well as social activities. This paper presents a one-year strategic plan of the hospital’s account in the networking site. This is important for all people wishing to visit the hospital, as they can learn about it and its activities from the site. The hospital will also get feedback regarding its services from the site (Werner 17-20). Executive summary The Aim of This Plan With this plan, we intend to grow to a higher level, by increasing people’s awareness regarding our hospital. Mission Statement Providing accessible, affordable and comprehensive health-care services to the community which is: customer-focused and driven by high quality. We specialize in women and children services to deliver high quality healthcare to the two groups of individuals and the community at large, at a considerable cost. Vision Be the leading women and children hospital in the community, by providing quality healthcare at an affordable cost, be the most preferred employer of staff in the region and be the main system of choice for all our medical staff. Core Organizational Competencies Our key organizational competencies are good management, quality leadership and remarkable coordination. Core Values Integrity – we always act in an open manner and are truthful; in all that we do Accountability – we work with open staffs that are responsible for all their actions Collaboration – we work together in a cooperative manner, with the recognition that combined efforts achieve the institution’s goals faster than individual efforts Commitment – we are dedicated to serving our customers and providing excellence in all aspects Community – we recognize the health needs of our community and respect every individual’s needs Innovation – we are of the belief that new ideas and a good flow of information will lead to provision of better healthcare services Authors of the Plan This plan was developed by the hospital’s management team and administration, in conjunction with the hospital’s Board of Directors. The whole team identified twelve strategies to be accomplished through five pillars, in an effort to meet the ever-incre asing medical needs of the community.Advertising Looking for proposal on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Service Enhance clinical services Ensure better relations between the community and the government Enhance healthcare delivery by increasing physicians Expand the emergency department Quality Ensure patient safety Enhance customer care and build a quality focused team Scholarship Provide full scholarship to graduate students who perform well in their theoretical and practical examinations. Provide partly-catered for scholarship for medical students who do not do extremely well in their examination but are eager and willing to learn more in the medical world. Social Activities Enhance tours and travels for our medical staff on quarter-yearly basis Build good relationship with staffs through parties and celebration of their outstanding performance. Finance Develop strategic partnerships and joi nt ventures with donors, grantors, and the government. Build an aggressive cost-management program. Successful implementation of these strategies will help the company to achieve the following future goals: Short-term Goals Improve the health of the community members Reduce costs of healthcare Reduce the number of deaths arising from poor healthcare and misdiagnosis Long Term Goals Enhance value of the hospital through improvement of services and outcomes Provide a comprehensive program that provides services that meet the needs of women, children and the community at large Increase our revenue through addition of administrative programs which improve our financial position Reduce costs of operation Minimize the state’s financial burden An overview of the hospital Owners, directors and managers Brief history of the hospital Main activities New programs Location Past performance and major achievementsAdvertising We will write a custom proposal sample on Strategic Pla n – Social Media in Women and Child Hospital specifically for you for only $16.05 $11/page Learn More Competitive strengths and weaknesses Market analysis Leading opportunities Barriers to quality healthcare provision Threats to quality healthcare Compliance requirements Vital success factors Services Current and future servicesAdvertising Looking for proposal on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Factors that give our services a competitive advantage Benefits of the services to customers Environmental and social impacts of the services Research and development Sources of data included in analysis for development of services Current and future research and development activities Processes incorporated to enhance innovations Supply chains Main suppliers of drugs and equipment Outsourcing Hospital systems and processes Quality management Regulatory compliance Financial management Risk management Employee performance of activities and morale Future plans and current innovations Board and management performance Information security and management Conclusion In the instagram account, we will explain all the strategies in place for achievement of our short-term and long-term goals. We will also include extensive information regarding our new scholarship programs. This will be done systematically through the following steps: Posting photographs of the hospital on the site Illustrat ing the site of the hospital by locating it on a map Sharing the information with bloggers in other social sites Urging instagram users to visit our account on a daily basis as we always have something new to offer Requesting users to share what they learn about our hospital with their friends. Works Cited Tutaj, Karolina, and Eva Reijmersdal. â€Å"Effects of Online Advertising Format and Persuasion Knowledge on Audience Reactions.† Journal of Marketing Communications 18.1 (2012): 5-18. Print. Werner, Mary. â€Å"The Effect of the Use of Online Advertising and Online Retailing on Marketing Strategy for Products.† Journal of American Academy of Business 18.2 (2013): 16-22. Print. This proposal on Strategic Plan – Social Media in Women and Child Hospital was written and submitted by user GorillaMan to help you with your own studies. 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